|
|
We help our clients
to make the right decision using qualitative techniques orientated
to analyse Human attitudes and behaviour, such as customers,
distributors or employees.
- Study of brand positioning development.
- Pre-tests of new product/brand launching.
- Causal analysis of sales evolution.
- Analysis of perceived quality.
- Customer satisfaction analysis.
- Work atmosphere analysis.
The methodologies used are summarised bellowed:
· Market Research Depth Interviews
· Market Research Mini-Groups
· Focus Groups or Group Discussion
|
